Trust Capital
A sponsorship toolkit for independent football podcasts, built on primary research showing that listener trust, not reach, predicts whether a sponsor's product actually gets bought.
Visit Trust Capital →Sofros builds research-led tools and small, private iOS apps. Each project starts with a real question, answers it properly, and ships something that stays honest about what the evidence shows.
A sponsorship toolkit for independent football podcasts, built on primary research showing that listener trust, not reach, predicts whether a sponsor's product actually gets bought.
Visit Trust Capital →Small, private habit trackers for iPhone, iPad and Apple Watch: Morning Wins, New Year's Resolutions 365, the yearly Resolutions and Lent editions, and Everyday Routines. No accounts, no analytics, no subscriptions.
See the apps →Sofros LTD is an independent product studio based in London. We keep the team small so that every project can be built and maintained with care, and we would rather ship one useful thing than ten forgettable ones. New projects are added here as they reach the point of being worth showing.